How It Works

What is the Incognito Art show? 


The Incognito Art Show is Australia’s biggest and most inclusive art show. At the core of what we do is we raise funds to help support Australian artists.

The Incognito Art Show isn’t an ordinary art sale. Every piece of artwork, regardless of artist, is sold for just $100.

The Twist?

The identity of an artwork’s artist will remain anonymous at all times. Only once an artwork is bought, will the artist’s name be revealed to the buyer on the back of the artwork.

All artworks are A5 sized and sold in-person, on a first-come-first-served basis. Buyers are limited to buying up to three artworks each. Profits from the show’s sale are donated to the arts community. In 2021 and 2022, profits were donated to Studio A, an arts company that supports artists with intellectual disabilities to achieve their artistic aspirations.

The show’s unique model provides greater access to art-buying for those without the usual means to do so, as well as democratises art selection; buyers buy what they truly love, not a big name.

In 2022, Incognito exhibited and sold over 3,000 original A5 sized artworks that were donated by some of Australia’s most renowned professional artists as well as some of the country's most exciting emerging artists.

1,700+ artists exhibited including some of Australia’s best known artists including Laura Jones, Nicholas Harding, Joan Ross, Abdul Abdullah, Clara Adolphs, Jason Phu, Zoe Young, Jasper Knight, Paul Davies, Tsering Hannaford, Yoshio Honjo, Robert Malherbe, Gemma Rasdall, Julianne Ross Allcorn, Holly Greenwood, Will Cooke, Belem Lett, Victoria Atkinson, Thom Roberts, Caroline Rothwell, Gemma Smith, Stephen Ormandy, Lara Merrett, Catherine McGuiness, Caroline Zilinsky, Eliza Gosse, Emily Crockford, Meagan Pelham and Christopher Zanko. Not to mention, all Studio A artists contributed original works. 

We're proud to announce that we donated $55,000 to Studio A from the 2022 show.

The donation will go towards their collaborative Guest Artist program, in which Studio A engages emerging and established artists to come and work alongside Studio A artists.

By collaborating with a diverse range of artists, both the invited guest artists and the Studio A artists are able to challenge, inspire and refine their own artistic practice.

We’ve loved working alongside Studio A to make Incognito the success it is. Studio A CEO Gab Mordy passed on the following message:  

"Artists supporting artists to make Australia's cultural life more diverse, accessible and interesting is what both Studio A and Incognito are about. Studio A cannot thank Incognito enough for their tireless years of work.

Incognito's donation directly supports Studio A to provide employment and income to artists. A million thank yous to Dave and the whole Incognito team for making this happen.”

- Gab Mordy, Studio A


Where and when is the sale? 


The next show will be in 2023, keep up to date here.


Where do I review the art? 


The art will be available to view online before the show, keep up to date here.


What are the sale day rules? 


There are three key rules to the Incognito Art Show sale: 

  1. Artworks will be sold on a first-come-first-served basis.
  2. Buyers are restricted to buying up to 3 artworks each.
  3. All artworks will cost $100 each regardless of who the artist is.


How should I prepare for the sale day? 


There is going to be a lot of art and not much time to sell it. To prepare for a fast and smooth buying day, the Incognito Art Show team strongly encourages all potential buyers to review the artwork before sale day and come with a (long) list of your desired works.

Please thoroughly review the artwork online and/or in person in advance of sale day. Take personal note of the associated number of the artworks you would like to buy (make a long list!).

Get to the Sale Day early. There is likely to be a queue. If you want your first shot at your desired pieces, you have to get there early. Remember there may be people with similar tastes to you! 

Bring appropriate clothing as it may be cold. 

Last but not least, please be patient and polite on the day. Putting together the Incognito Art Show is a huge amount of work and in terms of the volume of artwork we have receive, we could argue it’s been TOO successful. There will likely be waiting so be prepared for that. 


Why we started the Incognito Art Show


Because Art matters. 

When asked why he didn’t cut funding to the arts in order to support the war effort in World War II, Churchill responded,

 “Then what would we be fighting for?”

- (With proper research we now realise this quote has many times been misattributed to Winston Churchill, but we still like it.)

Incognito’s 3 key impact goals are:

  1. To financially support arts organisations with the donation of profits
  2. To provide emerging artists the opportunity to become professional artists
  3. To inspire and develop a new generation of art collectors and supporters


Why is the Incognito Art Show needed?


The arts is an under supported sector of the economy despite; 

  • 350,000 people are employed in the arts
  • 3 x as many as those in aviation and mining
  • The arts contributed $17b to the economy in FY18-19

Yet there’s been a 18.9% decline in federal spending since 2007.

COVID-19 exacerbated these problems;

  • In Feb ‘21, about 45% of all employees in the arts were in casual roles without access to basic entitlements including holiday, sick leave and superannuation.
  • Even with jobkeeper, wages in the sector declined by an average $1,525 a week in November 2019 to $1,464 in November 2020.
  • An Incognito survey in 2021 found that 1 in 3 artist’s ability to exhibit was reduced or lost causing financial loss due to the COVID crisis.