How It Works

What is the Incognito Art show? 

The Incognito Art Show is a not-for-profit organisation supporting Australian artists. We run Australia’s biggest and most inclusive art show. 

The Incognito Art Show isn’t an ordinary art sale. Every piece of artwork, regardless of artist, is sold for just $100.

The Twist?

The identity of an artwork’s artist will remain anonymous at all times. Only once an artwork is bought, will the artist’s name be revealed to the buyer on the back of the artwork.

All artworks are A5 sized and sold in-person, on a first-come-first-served basis. Buyers are limited to buying up to three artworks each. Profits raised will go towards funding programs at Studio A and Little Orange, both arts companies that provide professional development for artists with disabilities. 

The show’s unique model provides greater access to art-buying for those without the usual means to do so, as well as democratises art selection; buyers buy what they truly love, not a big name.

How do I register? 

It's free and easy! Register here. Remember to double check your mailing address is correct. We want to ensure the delivery of your artist pack.

Once your artwork is completed, please:
1. Fill out the Artwork Details Form on our website
2. Return the artworks in the pre-paid return envelopes provided by Friday 23rd of June

Once collected, we will exhibit your artwork online at Your art will then be sold in-person at our Sydney show in mid July (sale day to be confirmed).

What now? Click here to follow us on instagram to keep up to date with the program! 

AND, if you’re happy to do so, we want to share your participation on instagram. Please DM us or send a photo of you holding your Incognito artwork like the artists below.

You could be as creative as you like! Stand in your studio, or in front of your bigger works!

Got questions? Check out our Frequently Asked Questions page here. 

Why we started the Incognito Art Show back in 2021.

Because Art matters. 

When asked why he didn’t cut funding to the arts in order to support the war effort in World War II, Churchill responded,

 “Then what would we be fighting for?”

- (With proper research we now realise this quote has many times been misattributed to Winston Churchill, but we still like it.)

Incognito’s 3 key impact goals are:

  1. To financially support arts organisations with the donation of profits
  2. To provide emerging artists the opportunity to become professional artists
  3. To inspire and develop a new generation of art collectors and supporters

Why is the Incognito Art Show needed?

The arts is an under supported sector of the economy despite; 

  • 350,000 people are employed in the arts
  • 3 x as many as those in aviation and mining
  • The arts contributed $17b to the economy in FY18-19

Yet there’s been a 18.9% decline in federal spending since 2007.

COVID-19 exacerbated these problems;

  • In Feb ‘21, about 45% of all employees in the arts were in casual roles without access to basic entitlements including holiday, sick leave and superannuation.
  • Even with jobkeeper, wages in the sector declined by an average $1,525 a week in November 2019 to $1,464 in November 2020.
  • An Incognito survey in 2021 found that 1 in 3 artist’s ability to exhibit was reduced or lost causing financial loss due to the COVID crisis.