What is the Incognito Art Show?
The Incognito Art Show is a not-for-profit organisation supporting Australian artists. We run Australia’s biggest and most inclusive art show.
The Incognito Art Show isn’t an ordinary art sale. Every A5 artwork, regardless of artist, is sold for just $100.
The twist?
The identity of an artwork’s artist will remain anonymous at all times. Only once an artwork is bought, will the artist’s name be revealed to the buyer on the back of the artwork.
Profits raised will go towards funding programs that support artists living with disability.
The show’s unique model provides greater access to art-buying for those without the usual means to do so, as well as democratises art selection; buyers buy what they truly love, not a big name.
Why we started the Incognito Art Show back in 2021.
Because art matters.
When asked why he didn’t cut funding to the arts in order to support the war effort in World War II, Churchill responded:
“Then what would we be fighting for?”
(With proper research we now realise this quote has many times been misattributed to Winston Churchill, but we still like it).
Incognito’s three key impact goals are:
- To financially support arts organisations with the donation of profits
- To provide emerging artists the opportunity to become professional artists
- To inspire and develop a new generation of art collectors and supporters
Live outside of Australia and interested in bringing Incognito Art Show to your city?
Contact: david@incognitoartshow.com
Please do not write to this email address regarding customer service issues.
For all customer/artist/buyer related enquiries, please contact:
info@incognitoartshow.com
$210,000 RAISED IN 2025
2025 was a landmark year for the Incognito Art Show. It was our biggest show yet and, to our knowledge, the largest art show in the world by participation. Through your support, we raised $210,000 to help fund important programs at Studio A and The Art Factory.
This show is the sum of thousands of individual contributions:
- 10,000+ artists contributed their talent.
- 22,000+ artworks were exhibited.
- 35,000+ packages of artist packs and artworks were shipped.
- 90% of artworks were sold, with all artists now revealed.
Thank you to everyone who played a part, from our generous artists and keen collectors, to our staff, volunteers, partners, sponsors and local posties. We are incredibly grateful, as are our friends at Studio A and The Art Factory:
"With thanks to Incognito, Studio A is headed into 2026 energised and focused on building a sustainable future for our artists, creating meaningful work, driving positive change, and expanding opportunities for artists with intellectual disability across Australia. Together we are making the art world a more interesting and inclusive landscape."
Gabrielle Mordy | Studio A CEO
"We were completely overwhelmed that you chose our studio, and to receive such a generous gift is truly amazing. This support will allow us to purchase exhibition frames and, most likely, a mat cutter—resources that will make a huge difference to our artists and their work.”
Leanne Dyer | The Art Factory Program Coordinator
Read the Incognito Art Show's 2025 Impact Summary here.